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Build High-Impact Visual Systems That Strengthen Retail Presence, Ecommerce Clarity, and Consumer Experience

 

Shape identity systems, portfolio architecture, and consumer-facing experiences for global food, beverage, beauty, retail, and lifestyle brands. Translate business strategy into distinctive visual expression across packaging, photography, ecommerce, retail, and digital channels. Partner closely with marketing, insights, R&D, and agency teams that deliver cohesive brand systems and high-visibility transformation across complex portfolios. Bring thoughtful, collaborative, precision-focused approach that strengthens brand clarity, elevates shelf impact, and enhances consumer engagement.


 

Core Competencies

 

  • Brand Design Strategy

  • Creative Direction

  • Portfolio Architecture

  • Brand Identity Systems

  • Packaging Design

  • Photography and Visual Content Strategy

  • Retail and Ecommerce Design

  • Innovation and Line Extensions

  • Visual Brand Governance

  • Creative Team and Agency Management
     

Professional Experience

 

     THE CAMPBELL’S COMPANY, Camden, NJ

     Senior Design Manager, 2023 - 2026

  • Directed strategic design and visual identity for Campbell’s Soups and Broths Division, unifying portfolio-wide systems across architecture, packaging, photography, retail, and ecommerce while strengthening brand clarity and consumer recognition.

  • Managed end-to-end design strategy and packaging execution for Campbell’s Condensed, Chunky, Homestyle, Slow Kettle, Kitchen Classics, and Swanson, improving shelf impact and driving cohesive brand expression across national retail channels.

  • Led innovation design programs for new product launches including Condensed Sauces, Protein Soups, Saucy Noodles, and Swanson line extensions while enhancing product differentiation and supporting incremental category growth.

  • Drove high-visibility brand redesigns for Swanson Broths, Homestyle and Kitchen Classics, modernizing visual systems and elevating retail presence; developed licensing and limited-edition portfolio strategies and new in-store shopping experiences for Walmart, and other key retailers.

  • Built and enhanced Campbell’s in-house design and photography studios, strengthening creative capabilities, visual continuity, and brand execution across portfolio.

    NESTLÉ USA, Arlington, VA
    Strategic Design Manager, 2018 - 2023

  • Served as portfolio design lead for Bakery Sweets, Global Foods, and Corporate Communications, creating cohesive brand systems across architecture, packaging, photography, visual identity, and in-store experiences for Nesquik, Nestlé Toll House, Carnation, La Lechera, Maggi, and Nido.

  • Led full-scale Nesquik brand redesign and broader innovation programs for Nesquik and Nestlé Toll House, delivering line extensions, seasonal refreshes, and new product launches while strengthening brand consistency and improving shelf impact across priority portfolios.

  • Developed comprehensive photography guidelines for packaging, ecommerce, and social content, improving visual consistency and deepening consumer connection for Nestlé Toll House brand.

  • Guided implementation of Nestlé corporate identity standards, ensuring accurate brandmark usage and cohesive visual communication across all consumer-facing channels.

    1-800FLOWERS, Garden City, NY
    Creative Director, 2017 - 2018

  • Managed photography in-house studio approach, styling strategy, and visual system by improving differentiation across brands, promotions, price tiers, and online product offerings within multi-channel, multi-brand ecommerce portfolio.

  • Directed end-to-end creative development across digital commerce, branding strategy, photography, packaging, and licensing product experiences, strengthening brand clarity and driving measurable increases in consumer engagement.

    2BBRANDED, New York, NY
    Creative Director, 2013 - 2017

  • Built new brand platforms for O5 Tea, Victorialand Beauty, and District Design, delivering cohesive positioning, identity, packaging, photography, digital, retail, and visual systems that strengthened market differentiation and consumer recognition.

  • Redesigned Ruffino’s brand system by strengthening shelf presence, visual consistency, and clarity of expression, and refreshing Say Ah!’s nonprofit identity while improving communication clarity, engagement, and overall brand cohesion.

  • Led brand strategy and creative development for consumer, beauty, beverage, and lifestyle clients, shaping positioning, identity, packaging, photography, advertising, digital, retail, and signage systems by delivering cohesive, high-visibility branding experiences.

    Additional Experience

    P&G, New York, NY

  • Global Senior Design Manager 

    Education

    RHODE ISLAND SCHOOL OF DESIGN, Providence, RI

  • Bachelor of Fine Arts (BFA), Graphic Design,


     

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