Rob Sudars Works
CPG Brand Design Director
Visual Identity & Packaging Leader
Nestlé
Nestlé
Ruffino Redesign
The Ruffino redesign brought the brand’s Italian heritage forward for the American market while creating a clearer, more ownable portfolio system. The work began with deep research into Ruffino’s history and the global wine category, then translated the brand’s more than 150-year philosophy—that the best wines come from the best vineyards—into new brand identity, brand architecture, packaging, iconography, and sub-branding. Each wine was given a stronger connection to its specific vineyard, creating a premium system rooted in heritage while improving distinction at shelf.
Project includes brand architecture, visual identity, packaging, brand design system, and illustration.
Other Brands
Clairol & Wella Photography
For P&G’s global Good for You haircolor portfolio, the photography system was created to express effortless, approachable beauty for a consumer seeking softer, less permanent color. The visual direction moved away from overly styled salon imagery and toward a more natural sense of movement, with hair gently catching light and air to reinforce ease, authenticity, and the simplicity of the color process.
Project includes photography, art direction, visual identity, and global brand asset development across Natural Instincts in the U.S., Wellaton in Russia, and Pro-Vital in South American markets.
Disney Home Photography
The Disney Home photography redesign created a warmer, more believable world for the brand by moving away from perfect rooms staged with perfect children. We built character-themed rooms and styled them as if real kids lived in them. The bedding, patterns, and iconic characters carried the brand story without relying on overt Disney Home branding. The resulting imagery brought more imagination and lived-in energy to posters, in-store displays, and Disney’s website.
Project includes photography, art direction, set design, retail communications, and digital brand assets.
District Design Identity
District Design needed an identity that better reflected the sophistication of its South Florida interior design work and the expectations of clients drawn to luxury fashion and second-home living. The new system repositioned the firm with the restraint and elegance of a couture house, creating a mark and visual language that could sit comfortably beside high-end lifestyle brands while echoing the sleek, curated interiors District Design is known for.
Project includes visual identity, brand design system, and website design.
Bath & Body Works Benefits Product Line
Bath & Body Works Benefits introduced the brand’s first body care line built around skincare benefits, requiring a package system that felt more science-forward without losing the brand’s approachability. The design created a cleaner, more disciplined architecture that stood apart from the heavily illustrated fragrance packaging Bath & Body Works was known for. Clinical typography, simplified structure, and fresh product photography helped signal efficacy, modernity, and a lighter fragrance experience.
Project includes brand architecture, packaging, visual identity, photography, and product line expansion.
© 2026 by Rob Sudars