Rob Sudars Works
CPG Brand Design Director
Visual Identity & Packaging Leader
Campbell's
Campbell’s Sauces Product Line
Design lead for Campbell’s first line of condensed cooking sauces created to help consumers make quick, four serving meals in 20 minutes or less by adding their preferred protein. The challenge was to preserve Campbell’s iconic red-and-white identity while clearly signaling that the product was not soup. We solved this through flavor cards, a broader color system, and photography that showed finished meals prepared in skillets rather than the brand’s established ingredient imagery.
Project includes brand architecture, typography, packaging, photography, visual identity, in-store, ecommerce, and brand guidelines.
Swanson Broth Redesign & Line Extension
The Swanson redesign strategy
focused on bringing forward appetite appeal while reinforcing the brand’s key benefits of full body and rich flavor. As part of that work, we expanded the portfolio with globally inspired offerings for flavor-forward consumers. Swanson Ramen Chicken Broth became the first new product to reflect growing demand for convenient, umami-rich meal components that deliver on both taste and ease. To differentiate from the base line we used distinct color, culturally
inspired photography, and patterning.
Project includes brand architecture, packaging, photography, branding, ecommerce, and brand guidelines.
Campbell’s & Banza
This first-of-its-kind licensing partnership brought Campbell’s condensed soup together with chickpea pasta maker Banza to create a gluten-free version of the brand’s iconic chicken noodle soup. The design solution brought the most recognizable visual assets from both brands into one unified shelf presence, balancing Campbell’s heritage with Banza’s modern, ingredient-led identity.
Project includes brand architecture, packaging, photography, branding, and ecommerce.
Campbell's Spicy Line Extension
For Campbell's Spicy, the design system created a bolder family of soups within the brand's iconic condensed portfolio. The design builds on Campbell's red-and-white equity with a sharper, more energetic expression, adding a spicy icon as an immediate cue that this line delivers a different flavor experience.
Project includes brand architecture, packaging, branding, illustration, social, and ecommerce.
Chunky Jason Kelce Limited Edition
Chunky's first-ever Legend Edition can was created to honor longtime brand partner Jason Kelce and celebrate his football career. The design featured Kelce's recognizable beard, autograph, jersey number, personal quotes, and Eagles-inspired colors, turning the package into a collectible tribute while staying rooted in Chunky's bold brand world.
The limited edition also supported the (Be)Philly Foundation, a charity Kelce launched in 2022 to improve the lives of Philadelphia youth, extending the project beyond a commemorative package into a purpose-led brand moment.
Project includes packaging and illustration.
© 2026 by Rob Sudars